Our business
Winning in Latin America.
An integrated omnichannel platform built for brand acceleration. One operation, six countries, end-to-end.
Overview
From strategy to optimization. One operation, end-to-end.
Most regional distributors run separate businesses for retail, e-commerce, and marketing. We don't. The same operations team that allocates stock to a department store counter also allocates to Mercado Libre and to Brand.com — under one consolidated P&L.
Our approach
From strategy to optimization. One operation, end-to-end.
Strategy
Market entry plan, country prioritization, channel mix.
Import + Supply
Customs, regulatory, hub allocation, hedging.
Distribution
To retail, to e-commerce, to marketplaces — same stock.
Retail
Counters, shop-in-shops, BAs trained and employed by us.
E-commerce
Brand.com + marketplaces, single inventory view.
Marketing
Local campaigns, influencer, CRM, loyalty.
Analytics
Weekly sell-out, monthly business reviews, audited annual.
The Scope
You've picked your distributors. Do they have what it takes?
27+ operations stand between a brand and the shelf — across six countries, with their own rules. Miss any of them and the brand falls.
- Sanitary registrations in every country
- Negotiation with retail buyers
- SKU-level, country-level forecasting
- Local campaign adaptation
- Retail collections
- Local label adaptation
- Listing fees and shelf space management
- Last-mile logistics
- Local influencer management
- Inventory financing (not the brand's)
- Imports, customs, and certificates of origin
- Trade marketing and in-store activations
- Capillary distribution to thousands of points
- Cross-country coordinated launches
- Foreign exchange risk management
- Beauty advisor training
- Returns and expired product management
- PR and beauty press relations
- Channel exclusivity negotiations
- Multi-warehouse inventory control
- Channel-specific credit and payment terms
- Trademark registration in every country
- Visual merchandising standards and planograms
- Tester and sample replenishment
- EDI integration with retail chains
- Local social media management per market
- Campaign measurement and ROAS reporting
When skills are missing, the brand falls with them.
Few have the expertise and the infrastructure.
Fewer have the methods and the regional reach.
Capability · 01
Omnichannel Distribution.
Physical retail, e-commerce, and marketplaces — integrated, not adjacent. Same inventory pool, same operating standard, single accountable team.
Brand HQ sees one consolidated channel performance, not three separate P&Ls that nobody reconciles.
Capability · 02
Retail Operations.
Counters in department stores, shop-in-shops, concept stores. Beauty Advisors are our employees, not the retailer's. Visual merchandising, training, and weekly ops cadence run from one team.
Department store partners include El Palacio de Hierro, Liverpool, Falabella, Éxito, Saga Falabella, Ripley, Paris.
Capability · 03
E-commerce & Digital.
Brand.com management, marketplace operations, social commerce. Same stock, one operations team, weekly reporting that reconciles every channel.
Active on Mercado Libre, Amazon, regional marketplaces, plus partner Shopify storefronts.
Capability · 04
Marketing & Consumer Insights.
Local campaigns, influencer networks, CRM, loyalty. Plus published consumer research on the LATAM beauty market — methodology and all.
The LATAM Beauty Consumer Report is published annually. Free, with attribution.
Capability · 05
Supply Chain & Logistics.
Import, regulatory, warehousing, last-mile. Cross-country stock reallocation runs in days, not quarters. Hedging built into contracts, not added after a currency event.
INVIMA. ARCSA. ANMAT. DIGEMID. COFEPRIS. ISP. Six siglas. Six processes. Zero excuses.