Annual research

Our annual read of the LATAM beauty consumer.

The LATAM Beauty Consumer 2026 is an eight-page strategic brief for international brands, investors and marketing teams that need to understand Latin America's beauty and personal care market beyond regional averages.

It covers six markets — Mexico, Colombia, Argentina, Chile, Peru and Ecuador — and treats them as what they are: distinct realities separated by exchange-rate dynamics, regulatory frameworks and channel mixes that differ radically from one another. The brief combines macroeconomic context, a mapping of the four regulatory regimes in force, a deep-dive into five categories (facial skincare, haircare, body care, fragrance and makeup), cross-cutting consumer trends, and a country-by-country matrix of challenges and opportunities, closing with a 2026–2028 outlook and five strategic bets.