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Six cases. Different markets. Different lessons.
[Brand] launched in Chile in 4 months
How we condensed a typical 18-month entry into operations live by month four — and what we still got wrong about the Santiago retail calendar.
Omnichannel · México[Brand] retail + e-comm without channel cannibalization
Single inventory pool, dual-channel placement strategy, post-launch metrics — and the marketplace pricing mistake we corrected in week three.
Recovery · Argentina[Brand] turnaround after currency reset
FX hedging structure that protected the brand P&L when the peso moved 30% — and the brand-level pricing decisions that hedging alone couldn't fix.
Regulatory · Perú[Brand] DIGEMID approval in 5 months
Documentation strategy that compressed a typical 9-12 month registration. Plus the SKU we still haven't been able to register.
Supply chain · Ecuador → MXStock reallocation that saved a launch
When a [brand] launch overperformed in México and underperformed in Ecuador the same week, our hub moved stock in three days. Numbers, route, customs detail.
Trade marketing · RegionalConsistent execution across six countries
How we run a coordinated activation across all six markets — same week, same materials, locally adapted. Plus the country we kept missing the deadline in.
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